Practicalities for the USI community

Corporate design: templates and rules

In 2017, USI introduced a new corporate design – adherent to the Swiss school of graphic design – to address the need to position the University clearly and consistently in an increasingly competitive and globalised context.

The main elements of the new corporate design are:

  • the logotype
  • the typographic system with fillets of different width to organise the information
  • the array of colours of the Faculties
  • the Akzidenz-Grotesk® typface
  • the new iconographic style

A series of layout grids, predefined formats and materials provide increased consistency between the various products. As the new corporate design is based on very precise elements, it is therefore essential that all requests for producing graphic materials (digital or print) be submitted to the Graphic Design service for professional assistance ( Lugano Campus grafica@usi.ch, Mendrisio Campus alberto.canepa@usi.ch). See also production of print materials). Further information on the meaning of the new corporate design concept is available at this page.

 

 

Usage rules and resources

The use of the USI logotype is exclusive. Employees of Università della Svizzera italiana are authorised to use it for work-related activities; all other persons may use it only prior to authorisation (contact: press@usi.ch). When the name of the University is combined with the logo, only the unique official legal name of the University is allowed: "Università della Svizzera italiana". Translations of the name are prohibited.

The success of the project depends on the proper application of the usage rules. On this page, you have the opportunity to download different versions of the logo and useful templates. For further material or requests, please contact the Graphic Design service (grafica@usi.ch).

 

 

 

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  • Logo

    The application of the logo is based on very precise elements, it is therefore essential that all requests for producing graphic materials be submitted to the Graphic Design service for professional assistance (grafica@usi.ch, see also creation of printed material).

    A static version of the logo is available (horizontal or vertical, see below) for activities in which USI is a partner and for which the communications are managed by third parties. In any case, changing the graphic style of the logo is strictly prohibited, and the following usage rules shall apply:

    • all elements of the logo are inseparable;
    • additional images cannot be inserted in the logo;
    • proportions and fonts must be maintained;
    • the name Università della Svizzera italiana is always in Italian;
    • the colors of the logo cannot be changed;
    • the smallest diameter size of the logo allowed for web uses is 60px;
    • the smallest diameter size of the logo allowed for printed (e.g. offset) uses is 10 mm

    Guidelines for the use of the static model are available in this document.

    In special cases, the Graphic Design service (grafica@usi.ch) can provide a negative version of the logo when required for dark backgrounds.

    It also possible to complete the institutional framework of a communications activity by using also the logotype of swissuniversities, a brand that is shared by all accredited universities in Switzerland. The purpose of swissuniversities is to strengthen and extend the cooperation between Swiss academic institutions (universities, universities of applied sciences, and universities of teacher education) and their coordination throughout the country.

  • Titles and names

    Names

    To adopt a consistent naming convention between Italian and English, Università della Svizzera italiana has created the following guidelines.

     

    Names of USI and USI Faculties

    Italiano*
    USI
    English
    USI
     

    Università della Svizzera italiana
    USI Università della Svizzera italiana
    La traduzione University of Lugano non può essere usata.

    L’acronimo USI va, nel limite del possibile, utilizzato solo dopo averlo introdotto in precedenza nel testo.

    Università della Svizzera italiana
    USI Università della Svizzera italiana
    The translation of the official name of the institution as University of Lugano may not be used.

    The USI acronym may be used, but possibly after it has been spelt out earlier in the text

     

    Facoltà
    Accademia di architettura
    Facoltà di scienze economiche
    Facoltà di scienze della comunicazione
    Facoltà di scienze informatiche
    Facoltà di scienze biomediche

    Quando si utilizzano i termini Economia, Informatica, Comunicazione, Architettura o Scienze biomediche intendendo la rispettiva Facoltà, usare il maiuscolo.

    Quando si utilizzano i termini Università e Facoltà intendendo l’USI o una sua Facoltà, usare il maiuscolo.

    I titoli accademici Master, Bachelor, Dottorato (PhD), Executive Master, Master of Advanced Studies sono sempre scritti in maiuscolo.

    Faculties
    Academy of Architecture
    Faculty of Economics
    Faculty of Communication Sciences
    Faculty of Informatics
    Faculty of Biomedical Sciences

    Architecture, Economics, Communication and Informatics are always capitalized when the noun of the discipline stands for the respective Faculty.

    University and Faculty are always capital­ized when they stands for USI or for one of its Faculties.

    The titles of academic degrees: Master, Bachelor, PhD, Executive Master, Master of Advanced Studies are always capitalized.

     
    Programmi di studio
    Bachelor
    Master
    Dottorato
    Programmi executive
    Study Programmes
    Bachelor of Arts / of Science (BA / BSc)
    Master; Master of Arts / of Science (MA / MSc)
    PhD 
    Executive Programmes
     

    * Regola generale relativa ai nomi in italiano: il primo sostantivo in maiuscolo, il resto in minuscolo.

     

    Institutional ranks

    Rettore
    Prorettore
    Segretario generale
    Direttore amministrativo
    Direttore amministrativo aggiunto
    Consiglio dell’Università
    Consiglio di Facoltà
    Consiglio dell’Accademia
    Senato accademico
    Decano
    Direttore (Accademia di architettura)
    Direttore (istituti ecc.)
     

    Professori
    Professore di ruolo
    Professore ordinario
    Professore straordinario
    Professore assistente tenure track
    Professore assistente
    Professore titolare
    Professore aggregato
    Docente
    Docente ospite

    Rector
    Pro-Rector
    Secretary General
    Administrative Director
    Adjunct Administrative Director
    University Council
    Faculty Council
    Faculty Council
    Academic Senate
    Dean
    Dean (Academy of Architecture)
    Director (institues etc.)
     

    Professors
    Tenured Professor
    Full Professor
    Associate Professor
    Tenure track Assistant Professor
    Assistant Professor
    Adjunct Professor
    Adjunct Professor
    Lecturer
    Guest lecturer

     

     

    Institutes

    • Istituto Dalle Molle di studi sull'intelligenza artificiale IDSIA (USI SUPSI) – affiliato
    • Istituto del software (SI) 
    • Istituto di argomentazione, linguistica e semiotica (IALS)
    • Istituto di comunicazione pubblica (ICP)
    • Istituto di comunicazione sanitaria (ICH)
    • Istituto di diritto (IDUSI)
    • Istituto di economia politica (IdEP)
    • Istituto di finanza (IFin)
    • Istituto di management e organizzazione (IMO)
    • Istituto di marketing e comunicazione aziendale (IMCA)
    • Istituto di media e giornalismo (IMeG)
    • Istituto di medicina
    • Istituto di ricerca in biomedicina (IRB)​ – affiliato
    • Istituto di ricerche economiche (IRE)
    • Istituto di scienza computazionale (ICS)
    • Istituto di storia e teoria dell’arte e dell’architettura (ISA)
    • Istituto di studi italiani (ISI)
    • Istituto di tecnologie digitali per la comunicazione (ITDxC)
    • Istituto oncologico di ricerca (IOR)​ – affiliato
    • Istituto ricerche solari Locarno (IRSOL) – associato
    • Laboratorio di storia delle Alpi (LabiSAlp)
    • Dalle Molle Institute for Artificial Intelligence (IDSIA) - affiliated
    • Software Institute (SI)
    • Institute of Argumentation, Linguistics and Semiotics (IALS)
    • Institute of Public Communication (ICP)
    • Institute of Communication and Health (ICH)
    • Law Institute (IDUSI)
    • Institute of Economics (IdEP)
    • Institute of Finance (IFin)
    • Institute of Management and Organisation (IMO)
    • Institute of Marketing and Communication Management (IMCA)
    • Institute of Media and Journalism (IMeG)
    • Institute of Medicine
    • Institute for Research in Biomedicine (IRB) - affiliated
    • Institute for Economic Research (IRE)
    • Institute of Computational Science (ICS)
    • Institute of the History and Theory of Art and Architecture (ISA)
    • Institute of Italian Studies (ISI)
    • Institute of Digital Technologies for Communication (ITDxC)
    • Institute of Oncology Research (IOR) - affiliated
    • ​Istituto ricerche solari Locarno (IRSOL) - associated
    • Centre for the History of the Alps (LabiSAlp)
     

     

    Services

    • Amministrazione del personale:

    - Amministrazione del personale campus Mendrisio
    - Amministrazione del personale campus Lugano

    • Biblioteche e archivi:

    - Biblioteca dell’Accademia Mendrisio
    - Biblioteca universitaria Lugano
    - Archivio del Moderno

    • Servizio alloggi
    • Servizio alumni
    • Servizio carriere
    • Servizio comunicazione e media
    • Servizio di consulenza psicologica
    • Servizio controlling
    • Servizi informatici:

    - Servizio informatico campus Lugano
    - Servizio informatico campus Mendrisio
    - Servizi di rete TI-EDU

    • Servizio giuridico
    • Servizi logistici:

    - Servizio logistica campus Lugano
    - Servizio logistica campus Mendrisio

    • Servizio orientamento e promozione
    • Servizio pari opportunità
    • Servizio qualità
    • Servizio relazioni internazionali e mobilità
    • Servizio ricerca e trasferimento del sapere
    • Servizio sport
    • Servizio sicurezza, campus Lugano
    • Servizio web e grafica
    • Centro promozione start-up (CP StartUp)
    • Editoria
    • Esposizioni
    • Modellistica
    • Laboratorio per applicazioni di eLearning (eLab)
    • L'ideatorio
    • Sviluppo e relazioni istituzionali
    • Copy Center Onys, campus Lugano
    • Human resources:

    - Human resources, Mendrisio Campus
    - Human resources, Lugano Campus

    • Libraries and institutes:

    - Academy Library Mendrisio
    - University Library Lugano
    - Archivio del Moderno

    • Housing Service
    • Alumni Service
    • Career Service
    • Media and Communications Service
    • Psychological Counselling Service
    • Financial Controlling Service
    • IT Services:

    - IT Service, Lugano campus
    - IT Service, Mendrisio campus
    - IT Service TI-EDU

    • Legal Service
    • Property and Facilities Service:

    - Property and Facilities Service, Lugano Campus
    - Property and Facilities Service, Mendrisio Campus

    • Study Advisory and Promotion Service
    • Equal Opportunities Service
    • Quality Assurance Service
    • International Relations and Study Abroad Service
    • Research and Transfer Service
    • Sport Service
    • Security Service, Lugano campus
    • Web and Graphic Design Service
    • Start-up Promotion Center (CP StartUp)
    • Publishing
    • Exhibitions
    • Model design and construction
    • eLearning Lab (eLab)
    • L'ideatorio
    • Development and Institutional Relations
    • Copy Center Onys, Lugano campus
     

     

    Buildings

    campus Lugano Lugano campus

    Stabile principale
    Palazzo rosso
    Stabile informatica
    Aula magna
    Biblioteca
    Lab
    Palazzo blu
    Stabile Lambertenghi
    Stabile Maderno
    Stabile Balestra

    Main Building
    Red Building
    Informatics Building
    Aula magna
    Library
    Lab
    Blue Building
    Lambertenghi Building
    Maderno Building
    Balestra Building

    campus Mendrisio Mendrisio campus

    Villa Argentina
    Palazzo Canavée
    Palazzo Turconi
    Biblioteca
    Teatro dell’Architettura
    Casa dell’accademia
    Vignetta

    Villa Argentina
    Palazzo Canavée
    Palazzo Turconi
    Library
    Teatro dell’Architettura
    Casa dell’accademia
    Vignetta

    campus Bellinzona Bellinzona campus
       

     

    Link to further information on academic titles and names in Switzerland, in the three national languages and in English.

  • Stationery

    Letter

    Several models of letters are available to academic and administrative staff.

    See the reference model.

    To request a new models, please contact : corporate-design@usi.ch

     

    Template downloads

    • Lugano

    within the Lugano campus network: copy and paste the address \\usi\dfs\USI-Documentazione e Modelli  in Windows Explorer (folders directory) or Internet Explorer

    outside the Lugano campus network: please click here

    • Mendrisio

    http://www.arc.usi.ch/it/inside/area-docenza-e-collaboratori/corporate-design

     

    Business cards

    To order business cards, please refer to the following instructions: https://www.desk.usi.ch/en/business-cards

     

    Folder

    A cardboard folder is available for events and conferences. Please contact the front desk (Lugano / Mendrisio)

     

    For general stationery supplies, see https://www.desk.usi.ch/en/materiale-di-cancelleria  

  • Business cards

    To order business cards, please refer to the following instructions: https://www.desk.usi.ch/en/business-cards

  • E-mail signature

    The E-mail signature available to all USI employees (see model)  can be modified to suit your needs and can be used as promotion tool for your conferences/events/news.

    The consistent use and correct application of the model enables a coherent, professional and coordinated representation of USI.

    An alternative model without image is available for internal correspondence or for plain-text emails. For external correspondence, we recommend to use mainly the model with logo.

     

    Template download

    • Lugano

    within the Lugano campus network: copy and paste the address \\usi\dfs\USI-Documentazione e Modelli in Windows Explorer (folders directory) or Internet Explorer

    outside the Lugano campus network: please click here

    • Mendrisio

    http://www.arc.usi.ch/it/inside/area-docenza-e-collaboratori/corporate-design.

     

    The E-mail signature can be copied from the model directly to the mailbox. Create and add an email signature (tutorial)

    We remind you to check the default font of your email client and if necessary change it in Arial 10pt, black- setting for signature but also for new mail messages, replying or forwarding messages (tutorial).

     

    For other e-mail clients, please contact corporate-design@usi.ch.

     

     

  • Presentation templates

    Template downloads

    • Lugano

    within the Lugano campus network: copy and paste the address \\usi\dfs\USI-Documentazione e Modelli  in Windows Explorer (folders directory) or Internet Explorer

    outside the Lugano campus network: please click here

    • Mendrisio

    http://www.arc.usi.ch/it/inside/area-docenza-e-collaboratori/corporate-design

     

    The following models are available to academic and administrative staff members:

    • Template power point USI 16:9

    • Template power point USI 4:3

    • Template power point Accademia di architettura 16:9

    • Template power point Accademia di architettura 4:3

    • Template power point Facoltà di scienze biomediche 16:9

    • Template power point Facoltà di scienze biomediche4:3

    • Template power point Facoltà di scienze della comunicazione 16:9

    • Template power point Facoltà di scienze della comunicazione 4:3

    • Template power point Facoltà di scienze ecnomiche 16:9

    • Template power point Facoltà di scienze ecnomiche 4:3

    • Template power point Facoltà di scienze informatiche 16:9

    • Template power point Facoltà di scienze informatiche 4:3

    Other templates (keynote, LaTeX,..) will be soon available.

     

  • Font

    The font chosen to represent the Institution is Akzidenz-Grotesk®. This font is in line with the Swiss Graphic tradition and is, thanks to its neutral features, the perfect mean to give a common voice to the different entities. It is not affected by trends, and it can ensure stability over time. Akzidenz-Grotesk® is not a free font, therefore is not available on all devices.

    The other character that guarantees a correct visualisation in shared environments, where the use of the institutional font is not possible, is Arial. It is used on stationary, power point presentations, emails and on other materials available to the USI community for their daily use (without the help of the Graphic Design Service).

    Preview of the institutional fonts (pdf- in italian)

  • Colours

    The visual communication of USI is expressed mainly in black and white colour, an approach that enables space for iconography, which is a significant element of the new corporate graphic design, thus reinforcing the sense of unity. The chromatic coding of the five Faculties has been maintained, reviving the colours to express the dynamism of the university. The prevalence of white - the sum of all colors - thus becomes a transversal and unifying element.

  • Images

    Iconographic style is essential to the visual expression of the University. A selection of high-resolution images of USI, in line with the defined iconographic style, are available for download at: www.foto.usi.ch.

    Portraits

    All portrait pictures of the academic staff need to comply with quality and format styles (as in the examples of the pictures of the members of the University Council). Professors, researchers and USI collaborators can request an institutional photo shoot at the link “update data” in the personal page on www.search.usi.ch.

  • Diploma

    The new diploma model, introduced in October 2017, offers several distinguishing elements, both physical and digital, to guarantee its authenticity. Among others, a URL that allows the user (other universities or employers) to access a platform to verify the authenticity of the data.

     

     

  • Events material

    USI provides material designed according to the new graphic style that can be used for conferences and events (notepads, pens, lanyards, document folders).

    Samples and instructions to place your order are available at the Study Advisory and Promotion Service (Lugano) and at the Campus reception (Mendrisio).

     

     

     

  • Identification card

    The new identification card keeps the same functionalities, but with a new design.

    The first cards have been introduced in September 2017.

    The identification cards with the old layout are still valid and will not be automatically replaced.

    More details about the student’s card and its uses: https://www.desk.usi.ch/en/tessera-studenti and the employees' card https://www.desk.usi.ch/en/tessera-collaboratori-badge

     

     

     

     

  • FAQ

    When will the new corporate design be available?

    Starting September 18, 2017, the first elements of the new corporate design are made available to academic and administration staff members, followed by all other units and materials in due course.

     

    What will happen to all materials with the old design?

    In terms of sustainability, before ordering the new materials, it is recommended to use up all remaining stock of materials with the previous design (envelopes, business cards, etc).

     

    For any further question: corporate-design@usi.ch

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Updated on: 26/06/2018