The Institutional Communications Service supports faculty, researchers, services and student associations for communications addressed to the academic community and the general public, in particular for communicating on:
- results of competitive research projects (SNF, EU), or other projects of public interest;
- innovative techniques in education and research;
- important acknowledgments and accolades;
- conferences or congresses on matters of public interest;
- current issues and topics with expert comments and opinions from faculty and researchers.
The available communicaiton channels are:
- press releases; the Service has segmented distribution lists by topics, mainly for the Swiss media;
- individual contacts with journalists to organise interviews;
- news columns in selected media;
- press conferences, for special occasions (around two per year)
- news on www.usi.ch and in the weekly USI Flash newsletter
- advertisements on the digital panels in the atrium of the main building atrium (send the details of the event – title, date, time and place – to email@example.com)
- posting on the official social media profiles of the University. Twitter, blogs, Facebook, LinkedIn and other social media can help scale the promotional activities across your network and extend the duration and impact of the event. Pre-conference, these systems allow participants to meet and communicate virtually; a pre-conference dialogue allows for networking between key contacts and with administrators, optimizing each participant’s experience at the conference itself. During the conference, these tools can be leveraged to create a real-time, interactive atmosphere. Post-conference, they provide a platform on which to share conference materials and maintain a network of contacts.
Please note that these are complementary communication channels that do not replace your own promotional activities. To ensure the success of an initiative, particularly of an event, you still need to tap into the network of faculty contacts and institutions, send out selected and targeted invitations, and inform specialized media outlets. To support these activities, you may also consider to produce printed materials (invitation cards, flyers, posters, etc.).
Remember that even your e-mail signature can be a promotional vehicle, as it provides an opportunity to advertise future events, conferences or other activities of general interest.