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Study programme of the Master in Corporate Communication (MCC)

This page contains information for currently enrolled students.

For general information on the Master, please refer to:

www.usi.ch/mcc 

 

Study plan of the Master in Corporate Communication (MCC)

The study plan (also study programme or study curriculum) of the Master includes information on the structure of the programme.

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  • Study plan 2020-2022

    Study plan of the Master in Corporate Communication - curriculum 2020-2022

    SEMESTER I

    CORE GENERAL MANAGEMENT (30 ECTS)

    Orthodox and Critical Perspectives in Marketing

    6

    Organizational Behaviour

    6

    Corporate Strategy

    6

    Accounting

    3

    Essentials of Corporate Finance

    3

    Communication Law

    3

    Corporate Governance (institutional aspects)

    3
       

    Semester II

     

    Core Corporate Communication (30 ECTS)

    ECTS

    Corporate Identity and Image

    6

    Investor Relations

    3

    Issues and Crisis Management

    3

    Public Affairs

    3

    Organizational Communication

    3

    Sponsoring and Partnership Management

    3

    Corporate Communication Research Methods

    6

    Statistical Data Analysis

    3
       

    Semester III

     

    Students who choose to pursue the semester at USI may pick
    courses freely from a rich portfolio of electives, as well as from
    courses offered in other Master’s programmes.

    The Master’s portfolio of electives is organized in the six
    thematic areas listed below.
    Students, if they wish, can earn a specialisation by selecting
    18 ECTS within the same thematic area.

    Corporate Social Responsibility and the Common Good

     

    Crossmedia, Transmedia and Multimodal Communication

     

    Visual and Material Culture

     

    Customer Experience and Value

     

    Organisation and Human Resource Management

     

    Strategy and Entrepreneurship

     
       

    Semester IV

    ECTS

    Capstones: Field Project or Thesis

    18

    Professionalising Courses

    12

    Changes in the study programme may occur.

     

    Corporate Social Responsibility and the Common Good

    Organisations do not operate in a vacuum. Their activities and their behaviours have an impact on many different internal and external stakeholders. Furthermore, stakeholders interact with organisations guided by their own expectations, which evolve continuously through complex conversations that give shape to society and its norms. In order to earn their licence to operate, organisations need to operate also in the best interest of society and contribute to the common good. This thematic area delivers philosophical, conceptual and instrumental tools necessary to manage organisations responsibly. It offers both organisational and market perspectives on corporate social responsibility.

    Semester III

    18+12 ECTS*

    Corporate Social Responsibility

    3

    Social Marketing 

    6

    Intercultural Communication

    3

    Global Corporate Communication

    3

    Communication and Marketing Ethics

    3

    Business Ethics

    3

    Argumentation in Conflict Resolution 

    3

    Applied Social Entrepreneurship

    3

    Additional courses upon availability

     

    The Network Society

    3

    Pricing and Value

    3

    Negotiation

    3

    Social Innovation

    3

    Project Management

    3

    *Students have to validate at least 18 ECTS within the list of courses of each option and add 12 more ECTS from other electives listed in any of the four specializations.

    Changes in the study programme may occur.

     

    Crossmedia, Transmedia and Multimodal Communication

    Relying upon an interpretation of organisations as networks of conversations with multiple stakeholders and audiences, this thematica area addresses the emerging challenges of today’s communication and its fragmentation around the multiple touchpoints constellating the stakeholder-company relationships and across multiple off- and on-line media. It debates the role of traditional and new media, as well as the construction of meaningful contents to provide to a variety of publics. Courses confront a crossmedia perspective, which leads to considering how the same communicative content has to be adapted to different media/touchpoints, to a transmedia perspective, which instead explores how a communicative content can be split and dispatched across various media. Last, the thematic area covers the multimodal (e.g. verbal and visual) nature of today’s contents and its effects.

    Semester III

    18+12 ECTS*

    Digital Corporate Communication

    3

    Online Communication Design

    3

    The Network Society

    3

    Social Media Management

    3

    Brand Management

    3

    Multimodal Rhetoric

    3

    Transmedia Narratives

    3

    Media Relations

    3

    Additional courses upon availability

     

    Marketing Semiotics

    3

    Advertising and Consumer Representations

    3

    Global Media Formats

    3

    User Experience Design

    3

    Estetica Moderna e Contemporanea

    3

    Scenografia

    3

    *Students have to validate at least 18 ECTS within the list of courses of each option and add 12 more ECTS from other electives listed in any of the four specializations.

    Changes in the study programme may occur.

     

    Visual and Material Culture

    Customers buy and consume much more than goods, services, and experiences. They look for meanings, which their purchases embed or help generate. This ‘economy of symbols’ requires specific understanding of how customers create and share on/off-line meanings as well as of how these meanings are connected to the socio-cultural and technological context in which they emerge. By actively participating in this (de)construction of meanings, marketing managers have expanded their persuasive levers that, among others, include advertising representations, brand contents and narratives, participation in the digital society, and rhetorical prototypes. Through its distinctive palette of courses, this thematic area offers critical understanding of the links connecting markets, culture, and society. In doing so, it sheds light on the commercial benefits and the socio-cultural implications of said ‘economy of symbols’.

    Semester III

    18+12 ECTS*

    Advertising and Consumer Representations

    3

    Brand Management

    3

    Digital Corporate Communication

    3

    Marketing Semiotics

    3

    Multimodal Rhetoric

    3

    The Network Society

    3

    Transmedia Narratives

    3

    Additional courses upon availability

     

    Architecture and Tourism

    3

    Digital Fashion Communication

    3

    Elementi di storia e teoria della fotografia

    3

    Estetica Moderna e Contemporanea

    3

    Online Communication Design

    3

    The Culture of Media Companies

    3

    *Students have to validate at least 18 ECTS within the list of courses of each option and add 12 more ECTS from other electives listed in any of the four specializations.

    Changes in the study programme may occur.

     

    Customer Experience and Value

    Following a customer-centric logic, this thematic area provides conceptual and practical understanding of customer value in relation to customer experience. The multiplication of on-line and physical touchpoints constellating the customer journey have made experience and value even more compelling. The thematic area integrates various types of value providers (brand, communication, marketing, retail, and sales managers as well as customers themselves). It also covers a wide range of marketing levers (e.g., brands, cultural engineering, customer experience, service design, transmedia narratives) to maximize customer value in both consumer and industrial settings.

     

    Semester III

    18+12 ECTS*

    Customer Experience Design

    3

    Customer Relationship Management

    3

    Product Innovation, Creativity, and Design Thinking

    3

    Service Design Marketing

    3

    Sales Management and Customer Value

    3

    Pricing and Value

    3

    Channel Management and Retailing

    3

    Transmedia Narratives

    3

    Online Communication Design

    3

    Additional courses upon availability

     

    Brand Management

    3

    User Experience Design

    6

    Estetica Moderna e Contemporanea

    3

    Scenografia

    3

    Interventi artistici nell'Architettura

    3

    *Students have to validate at least 18 ECTS within the list of courses of each option and add 12 more ECTS from other electives listed in any of the four specializations.

    Changes in the study programme may occur

  • Study plan 2019-2021

    Study plan of the Master in Marketing and Transformative Economy - curriculum 2019-2021

     

    Semester I

    Core General Management (30 ECTS)

    Orthodox and Critical Perspectives in Marketing

    6

    Organizational Behaviour

    6

    Corporate Strategy

    6

    Accounting

    3

    Essentials of Corporate Finance

    3

    Communication Law

    3

    Corporate Governance (institutional aspects)

    3
       

    Semester II

     

    Core Corporate Communication (30 ECTS)

    ECTS

    Corporate Identity and Image

    6

    Investor Relations

    3

    Issues and Crisis Management

    3

    Public Affairs

    3

    Organizational Communication

    3

    Sponsoring and Partnership Management

    3

    Corporate Communication Research Methods

    6

    Statistical Data Analysis

    3
       

    Semester III

     

    Students who choose to pursue the semester at USI may pick
    courses freely from a rich portfolio of electives, as well as from
    courses offered in other Master’s programmes.

    The Master’s portfolio of electives is organized in the four
    thematic areas listed below.
    Students, if they wish, can earn a specialisation by selecting
    18 ECTS within the same thematic area.

    Corporate Social Responsibility and the Common Good

     

    Crossmedia, Transmedia and Multimodal Communication

     

    Visual and Material Culture

     

    Customer Experience and Value

     
       

    Semester IV

     

    Capstone Work (30 ECTS)

    ECTS

    Field Project

    12

    Thesis

    18

    Corporate Social Responsibility and the Common Good

    Organisations do not operate in a vacuum. Their activities and their behaviours have an impact on many different internal and external stakeholders. Furthermore, stakeholders interact with organisations guided by their own expectations, which evolve continuously through complex conversations that give shape to society and its norms. In order to earn their licence to operate, organisations need to operate also in the best interest of society and contribute to the common good. This thematic area delivers philosophical, conceptual and instrumental tools necessary to manage organisations responsibly. It offers both organisational and market perspectives on corporate social responsibility.

    Second body: 
    Semester III ECTS
    Corporate Social Responsibility 3
    Social Marketing  6
    Intercultural Communication 3
    Cause-Related Marketing 3
    Global Corporate Communication 3
    Communication and Marketing Ethics 3
    Business Ethics* 3
    Argumentation in Conflict Resolution  3
    Applied Social Entrepreneurship 3
    Additional courses upon availability  
    The Network Society 3
    Pricing and Value 3
    Negotiation 3
    Social Innovation 3
    Project Management 3

    Changes in the study programme may occur.

    * The course will not be offered in the A.Y. 2019/20.

     

    Crossmedia, Transmedia and Multimodal Communication

    Relying upon an interpretation of organisations as networks of conversations with multiple stakeholders and audiences, this thematic area addresses the emerging challenges of today’s communication and its fragmentation around the multiple touchpoints constellating the stakeholder-company relationships and across multiple off- and on-line media. It debates the role of traditional and new media, as well as the construction of meaningful contents to provide a variety of publics. Courses confront a crossmedia perspective, which leads to considering how the same communicative content has to be adapted to different media/touchpoints, to a transmedia perspective, which instead explores how a communicative content can be split and dispatched across various media. Last, the thematic area covers the multimodal (e.g. verbal and visual) nature of today’s contents and its effects.

    Second body: 
    Semester III ECTS
    Digital Corporate Communication 3
    Online Communication Design 3
    The Network Society 3
    Social Media Management 3
    Brand Management 3
    Multimodal Rhetoric 3
    Transmedia Narratives 3
    Media Relations 3
    Additional courses upon availability  
    Marketing Semiotics 3
    Advertising and Consumer Representations 3
    User Experience Design 3
    Estetica Moderna e Contemporanea 3
    Scenografia 3

    Changes in the study programme may occur.

     

    Visual and Material Culture

    Customers buy and consume much more than goods, services, and experiences. They look for meanings, which their purchases embed or help generate. This ‘economy of symbols’ requires specific understanding of how customers create and share on/off-line meanings as well as of how these meanings are connected to the socio-cultural and technological context in which they emerge. By actively participating in this (de)construction of meanings, marketing managers have expanded their persuasive levers that, among others, include advertising representations, brand contents and narratives, participation in the digital society, and rhetorical prototypes. Through its distinctive palette of courses, this thematic area offers critical understanding of the links connecting markets, culture, and society. In doing so, it sheds light on the commercial benefits and the socio-cultural implications of said ‘economy of symbols’.

    Second body: 
    Semester III ECTS
    Digital Corporate Communication 3
    Multimodal Rhetoric 3
    The Network Society 3
    Transmedia Narratives 3
    Marketing Semiotics 3
    Brand Management 3
    Advertising and Consumer Representations 3
    Additional courses upon availability  
    Online Communication Design 3
    Architecture and Tourism 3
    History of Media Management 3
    Digital Fashion Communication 3
    Estetica Moderna e Contemporanea 3

    Changes in the study programme may occur.

     

    Customer Experience and Value

    Following a customer-centric logic, this thematic area provides a conceptual and practical understanding of customer value in relation to customer experience. The multiplication of on-line and physical touchpoints constellating the customer journey has made experience and value even more compelling. The thematic area integrates various types of value providers (brand, communication, marketing, retail, and sales managers as well as customers themselves). It also covers a wide range of marketing levers (e.g., brands, cultural engineering, customer experience, service design, transmedia narratives) to maximize customer value in both consumer and industrial settings.

  • Study plan 2018-2020

    Study plan of the Master in Corporate Communication  curriculum 2018-2020

     

    In the first semester, students attend the core general management classes. In the second semester, they take core corporate communication courses. During the third semester, students can choose from a rich selection of elective courses. They can also opt for an exchange programme with another university in Switzerland or abroad. During the last semester students work in teams on a field project, consulting client organizations, and individually write up their Master’s thesis.

     

    Semester I

    Core General Management (30 ECTS)

    Orthodox and Critical Perspectives in Marketing

    6

    Organizational Behaviour

    6

    Corporate Strategy

    6

    Accounting

    3

    Essentials of Corporate Finance

    3

    Communication Law

    3

    Corporate Governance (institutional aspects)

    3
       

    Semester II

     

    Core Corporate Communication (30 ECTS)

    ECTS

    Corporate Identity and Image

    6

    Investor Relations

    3

    Issues and Crisis Management

    3

    Public Affairs

    3

    Organizational Communication

    3

    Sponsoring and Partnership Management

    3

    Corporate Communication Research Methods

    6

    Statistical Data Analysis

    3
       

    Semester III

     

    Students who choose to pursue the semester at USI may pick
    courses freely from a rich portfolio of electives, as well as from
    courses offered in other Master’s programmes.

    The Master’s portfolio of electives is organized in the four
    thematic areas listed below.
    Students, if they wish, can earn a specialisation by selecting
    18 ECTS within the same thematic area.

    Corporate Social Responsibility and the Common Good

     

    Crossmedia, Transmedia and Multimodal Communication

     

    Visual and Material Culture

     

    Customer Experience and Value

     
       

    Semester IV

     

    Capstone Work (30 ECTS)

    ECTS

    Field Project

    12

    Thesis

    18

     

    Thematic Areas

    Changes in the study plan may occurr. In case of discrepancies, or for any legal purpose, the study plan indicated by the Director or the Programme Manager of the Master shall prevail.

     

     

  • Study plan 2017-2019

    Study plan of the Master in Corporate Communication - curriculum 2017-2019

     

    The two-year programme consists of general management courses, core courses, elective courses and the Capstone Work.

    The General Management courses (30 ECTS) cover the main areas of management and are offered in common with the Master in Marketing and the Master in Management. These are compulsory and to be taken during the first term.

    The Core courses (36 ECTS) are specialization courses distributed on the second and third term. They include two methodology courses (Data Analysis and Corporate Communication Research). Core course are compulsory.

    The Elective courses (24 ECTS) are to be chosen from relevant courses on corporate communication related topics. The list of electives offered during each term can change. The choice of an elective is to be agreed upon with the program coordinator. Electives can be taken during the second and third term of the program (if needed also during the fourth term). The selection of specific elective courses allow students to obtain 'minors'.

    The Capstone Work (30 ECTS) consists in the Field project (12 ECTS) and the Master's Thesis (18 ECTS), both to be carried out in the fourth term.

     

    Sem. I 

    General Management (30 ECTS)

    Principles of Economics                                                                                                                                                

    3

    Strategic Marketing

    6

    Organizational Behavior

    6

    Corporate Strategy

    6

    Accounting

    6

    Essentials of Finance

    3

     

    Sem. II

    Core Courses (36 ECTS)

     

    Electives (24 ECTS)

    Corporate Identity and Image

    6

     

    Students are required to choose courses for 24 ECTS
    among a wide range of elective courses or among core
    courses offered in other USI's Master programmes.
    The selection of specific elective courses allow students to obtain 'minors'.

    Integrated Marketing Communication

    3

     

    Investor Relations

    3

     

    Sponsoring and Partnership Management

    3

     

    Issues and Crisis Management

    3

     

     

     

    Sem. III

    Organizational Communication

    3

     

    Communication Law

    1.5 + 1.5

     

    Public Affairs

    3

     

    Data Analysis

    3

     

    Corporate Communication Research Methods

    6

     

     

    Sem. IV

    Capstone Work (30 ECTS)

    Field Project

    12

    Thesis

    18

     

    During the second and third semesters, students are required to earn 24 ECTS of electives courses.
    Students can choose the courses they are interested in, among (a) elective courses offered in four distinctive minors, (b) other electives and (c) core courses offered in other USI's Master programmes.
    Students can decide to obtain one or two 'minors' by taking all courses listed in the minor(s) of their choice. Every 'minor' consist of four courses of 3 ECTS for a total of 12 ECTS.

     

    (a) ELECTIVE COURSES OFFERED IN FOUR DISTINCTIVE MINORS:

    Minor in Corporate Social Responsibility

    ECTS

    Corporate Social Responsibility

    3

    Global Corporate Communication

    3

    Communication and Marketing Ethics

    3

    Corporate Governance (institutional aspects)

    3

    Minor in Digital Marketing or in Digital Communication

    Information Management and Retrieval

    3

    Usability and Digital Analytics

    3

    Digital Challenges in Marketing and Big Data (3 ECTS) or Digital Corporate Communication

    3

    Online Communication Design

    3

    Minor in Content Design

    Argumentation for Strategic Communication

    3

    Global Media Formats

    3

    Multimodal Rhetoric

    3

    Transmedia Narratives

    3

    Minor in Public Communication

    Mandatory:

     

    Fundamentals in Public Communication

    3

     

    Courses to be chosen by the student:

    E-Government

    3

    Public Policy Analysis

    3

    Argumentation in Public Communication

    3

    Comparative Public Administration

    3

    Intercultural Communication

    3

    Social Marketing

    6

     

    (b) OTHER ELECTIVES (EXAMPLES):

    Media Relations

    3

    Advertising and Branding

    3

    Cause-related marketing

    3

    Brand Management

    3

    Critical Consumer Behaviour

    6

    Writing Business Plans

    3

     

    (c) CORE COURSES OFFERED IN OTHER USI’S MASTER PROGRAMMES (EXAMPLES):

    Human Resources Management

    3

    Service Marketing

    3

     

    Changes in the study plan may occur. In case of discrepancies, or for any legal purpose, the study plan indicated by the Director or the Programme Manager of the Master shall prevail.

  • Study plan 2016-2018

    Study plan of the Master in Corporate Communication - curriculum 2016-2018

     

    The two-year programme consists of general management courses, core courses, elective courses and the Capstone Work.

    The General Management courses (30 ECTS) cover the main areas of management and are offered in common with the Master in Marketing and the Master in Management. These are compulsory and to be taken during the first term.

    The Core courses (36 ECTS) are specialization courses distributed on the second and third term. They include two methodology courses (Data Analysis and Corporate Communication Research). Core course are compulsory.

    The Elective courses (24 ECTS) are to be chosen from relevant courses on corporate communication related topics. The list of electives offered during each term can change. The choice of an elective is to be agreed upon with the program coordinator. Electives can be taken during the second and third term of the program (if needed also during the fourth term). The selection of specific elective courses allow students to obtain 'minors'.

    The Capstone Work (30 ECTS) consists in the Field project (12 ECTS) and the Master's Thesis (18 ECTS), both to be carried out in the fourth term.

     

    Course ECTS
       
    Semester I - Autumn semester 2016/17  
    General Management (30 ETCS)  
    Principles of Economics 3
    Strategic Marketing 6
    Organizational Behavior 6
    Corporate Strategy 6
    Accounting 6
    Essentials of Finance 3
       
    Semester II - Spring semester 2017  
    Core Courses (18 ECTS)  
    Corporate Identity and Image 6
    Integrated Marketing Communication 3
    Investor Relations 3
    Sponsoring and Partnership Management 3
    Issues and Crisis Management 3
       
    Elective Courses (see below)  
       
    Semester III - Autumn semester 2017/18  
    Core Courses (18 ECTS)  
    Organizational Communication 3
    Communication Law 1.5 + 1.5
    Public Affairs 3
    Data Analysis 3
    Corporate Communication Research Methods 6
       
    Elective Courses (see below)  
       
    Semester IV - Spring semester 2018  
    Capstone Work (30 ECTS)  
    Field Project 12
    Thesis 18

     

    Electives and Minors

    During the second and third semesters, students are required to earn 24 ECTS of electives courses.

    Students can choose the courses they are interested in, among:

    • elective courses offered in four distinctive minors;
    • other electives and
    • core courses offered in other USI's Master programmes.

    Students can decide to obtain one or two 'minors' by taking all courses listed in the minor(s) of their choice. Every 'minor' consist of four courses of 3 ECTS for a total of 12 ECTS.

     

    • Elective Courses Offered in four Distinctive Minors
    Course ECTS
       
    Minor in Corporate Social Responsibility   
    Corporate Social Responsibility 3
    Global Corporate Communication  
    Communication and Marketing Ethics 3
    Corporate Governance (institutional aspects) 3
       
    Minor in Digital Marketing or in Digital Communication  
    Information Management and Retrieval 3
    Usability and Webanalitics 3
    Digital Marketing (3 ETCS)
    or Corporate Digital Communication
    3
    Online Communication Design 3
       
    Minor in Content Design  
    Improving Discourse Quality in Organizations:
    Evaluation and Redesign
    3
    Media Genres and Formats 3
    Multimodal Rhetoric 3
    Transmedia Narratives 3
       
    Minor in Public Communication  
    Mandatory  
    Fundamentals in Public Communication 3
       
    Courses to be chosen by the student  
    E-Government 3
    Public Policy Analysis 3
    Argumentation in Public Communication 3
    Comparative Public Administration 3
    Intercultural Communication 3
    Social Marketing 6

     

    • Other Electives (examples)
    Course ECTS
    Media Relations 3
    Advertising and Branding 3
    Cause-related marketing 3
    Strategic Brand Management 3
    Consumer Behaviour 6
    Entrepreneurship: Writing Business Plans 3

     

    • Core Courses offered in other USI’s Master Programmes (examples)
    Course ECTS
    Human Resources Management 3
    Service Marketing 3

     

    Changes in the study plan may occur. In case of discrepancies, or for any legal purpose, the study plan indicated by the Director or the Programme Manager of the Master shall prevail.

  • Study plan 2015-2017

    Study plan of the Master in Corporate Communication - curriculum 2015-2017

     

    The two-year programme consists of general management courses, core courses, elective courses and the Capstone Work.

    The General Management courses (30 ECTS) cover the main areas of management and are offered in common with the Master in Marketing and the Master in Management. These are compulsory and to be taken during the first term.

    The Core courses (36 ECTS) are specialization courses distributed on the second and third term. They include two methodology courses (Data Analysis and Corporate Communication Research). Core course are compulsory.

    The Elective courses (24 ECTS) are to be chosen from relevant courses on corporate communication related topics. The list of electives offered during each term can change. The choice of an elective is to be agreed upon with the program coordinator. Electives can be taken during the second and third term of the program (if needed also during the fourth term). The selection of specific elective courses allow students to obtain 'minors'.

    The Capstone Work (30 ECTS) consists in the Field project (12 ECTS) and the Master's Thesis (18 ECTS), both to be carried out in the fourth term.

     

    Course ECTS
       
    Semester I - Autumn semester 2015/16  
    General Management (30 ETCS)  
    Principles of Economics 3
    Strategic Marketing 6
    Organizational Behavior 6
    Corporate Strategy 6
    Accounting 6
    Essentials of Finance 3
       
    Semester II - Spring semester 2016  
    Core Courses (18 ECTS)  
    Corporate Identity and Image 6
    Integrated Marketing Communication 3
    Investor Relations 3
    Sponsoring and Partnership Management 3
    Issues and Crisis Management 3
       
    Elective Courses (see below)  
       
    Semester III - Autumn semester 2016/17  
    Core Courses (18 ECTS)  
    Organizational Communication 3
    Communication Law 1.5 + 1.5
    Public Affairs 3
    Data Analysis 3
    Corporate Communication Research Methods 6
       
    Elective Courses (see below)  
       
    Semester IV - Spring semester 2017  
    Capstone Work (30 ECTS)  
    Field Project 12
    Thesis 18

     

    Electives and Minors

    During the second and third semesters, students are required to earn 24 ECTS of electives courses.

    Students can choose the courses they are interested in, among:

    • elective courses offered in four distinctive minors;
    • other electives and
    • core courses offered in other USI's Master programmes.

    Students can decide to obtain one or two 'minors' by taking all courses listed in the minor(s) of their choice. Every 'minor' consist of four courses of 3 ECTS for a total of 12 ECTS.

     

    • Elective Courses Offered in four Distinctive Minors
    Course ECTS
       
    Minor in Corporate Social Responsibility   
    Corporate Social Responsibility 3
    Global Corporate Communication  
    Communication and Marketing Ethics 3
    Corporate Governance (institutional aspects) 3
       
    Minor in Digital Marketing or in Digital Communication  
    Information Management and Retrieval 3
    Usability and Webanalitics 3
    Digital Marketing (3 ETCS)
    or Corporate Digital Communication
    3
    Online Communication Design 3
       
    Minor in Content Design  
    Improving Discourse Quality in Organizations:
    Evaluation and Redesign
    3
    Media Genres and Formats 3
    Multimodal Rhetoric 3
    Transmedia Narratives 3
       
    Minor in Public Communication  
    Mandatory  
    Fundamentals in Public Communication 3
       
    Courses to be chosen by the student  
    E-Government 3
    Public Policy Analysis 3
    Argumentation in Public Communication 3
    Comparative Public Administration 3
    Intercultural Communication 3
    Social Marketing 6

     

    • Other Electives (examples)
    Course ECTS
    Media Relations 3
    Advertising and Branding 3
    Cause-related marketing 3
    Strategic Brand Management 3
    Consumer Behaviour 6
    Entrepreneurship: Writing Business Plans 3

     

    • Core Courses offered in other USI’s Master Programmes (examples)
    Course ECTS
    Human Resources Management 3
    Service Marketing 3

     

    Changes in the study plan may occur. In case of discrepancies, or for any legal purpose, the study plan indicated by the Director or the Programme Manager of the Master shall prevail.

  • Study plan 2014-2016

    Study plan of the Master in Corporate Communication - curriculum 2014-2016

     

    The programme stretches over two years (120 ECTS credits) and is structured to allow the students to personalise their study curricula according to their individual interests.

    Typically, in the first semester students attend the general management classes in order to acquire the basics of management.

    The second and third semesters are dedicated to core courses and electives. Students are required to take core courses that regard specific communication management topics and methodology and to complete their curriculum with elective courses. They can also acquire minors in four areas: Digital Marketing-Digital Communication, Content Design, Public Communication and Corporate Social Responsibility. During the last semester students work in teams on a field project and individually write up their master’s thesis.

     

    Course ECTS
       
    Semester I - Autumn semester 2014/15  
    General Management (30 ETCS)  
    Principles of Economics 3
    Strategic Marketing 6
    Organizational Behavior 6
    Corporate Strategy 6
    Accounting 6
    Essentials of Finance 3
       
    Semester II - Spring semester 2015  
    Core Courses (18 ECTS)  
    Corporate Identity and Image 6
    Integrated Marketing Communication 3
    Investor Relations 3
    Sponsoring and Partnership Management 3
    Issues and Crisis Management 3
       
    Elective Courses (see below)  
       
    Semester III - Autumn semester 2015/16  
    Core Courses (18 ECTS)  
    Organizational Communication 3
    Communication Law 1.5 + 1.5
    Public Affairs 3
    Data Analysis 3
    Corporate Communication Research Methods 6
       
    Elective Courses (see below)  
       
    Semester IV - Spring semester 2016  
    Capstone Work (30 ECTS)  
    Field Project 12
    Thesis 18

     

    Electives and Minors

    During the second and third semesters, students are required to earn 24 ECTS of electives courses.

    Students can choose the courses they are interested in, among:

    • elective courses offered in four distinctive minors;
    • other electives and
    • core courses offered in other USI's Master programmes.

    Students can decide to obtain one or two 'minors' by taking all courses listed in the minor(s) of their choice. Every 'minor' consist of four courses of 3 ECTS for a total of 12 ECTS.

     

    • Elective Courses Offered in four Distinctive Minors
    Course ECTS
       
    Minor in Corporate Social Responsibility   
    Corporate Social Responsibility 3
    Global Corporate Communication 3
    Ethics in Corporate Communication 3
    Corporate Governance 3
       
    Minor in Digital Marketing or in Digital Communication  
    Conceptual Modeling for information Management 3
    The Network Society 3
    Digital Marketing (3 ECTS)
    or Digital Corporate Communication
    3
    Online Communication Design 3
       
    Minor in Content Design  
    Improving Discourse Quality in Organizations:
    Evaluation and Redesign
    3
    Media Genres and Formats 3
    Multimodal Rhetoric 3
    Transmedia Narratives 3
       
    Minor in Public Communication  
    Mandatory  
    Political Communication 3
       
    Three courses to be chosen by the student  
    Social Marketing 1+2 3+3
    Argumentation 1 3
    Argumentation 2 (in French) 3
    E-government 3
    Instruments for Political Communication 3

     

    • Other Electives (example)
    Course ECTS
       
    Media Relations 3
    Advertising and Branding 3
    Cause-related marketing 3
    Strategic Brand Management 3
    Writing Business Plans 3
    Change Management 3
    Studium sustainale 3

     

    • Core Courses offered in other USI’s Master Programmes (examples)
    Course ECTS
       
    Human Resources Management 3
    Service Marketing 3
    Consumer Behavior 3

     

    Changes in the study plan may occur. In case of discrepancies, or for any legal purpose, the study plan indicated by the Director or the Programme Manager of the Master shall prevail.

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Updated on: 15 September 2020