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Study plan of the Master in Gestione dei media
This page contains information for currently enrolled students.
For general information on the Master, please refer to:
Study plan of the Master in Gestione dei media
The study plan (also study programme or study curriculum) of the Master includes information on the structure of the programme.
Please be informed that the Master in Gestione dei media has evolved and, starting from the academic year 2018/19, is called Master in Media Management. Students enrolled from the academic year 2018/19 can refer for their study plan at this page.
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Study plan 2017-2019
Study plan of the Master in Media Management - curriculum 2017-2019
Sem. I -
Autumn semester
2017/18Core courses (30 ECTS) Introduction to marketing I. Snehota 3 Media Marketing E. Bevilacqua 3 Broadcasting Management M. Donelli 3 Accounting* S. Calciolari 3 Management of publishing rights D. Doglio 3 Economia e management del cinema M. Cucco 3 Economics of journalism and quality management in newsrooms S. Russ-Mohl 6 Introduction to Financial Communication. From public disclosures to interpersonal relations** A. Rocci 3 Social Media Management E. Benecchi 3 Sem. II -
Spring semester
2018Core courses (36 ECTS) Digital media strategies and markets B. Prario 3 Economics and technique of advertising D. Ioppolo 6 Il sistema dei media in Svizzera G. Dillena 3 Communicating in the media industries S. Russ-Mohl 3 Publishing online enterprises E. Bevilacqua 3 Sem. III -
Autumn semester
2018/2019Media Economics and Policy M. Hibberd 3 International Strategic Management M. Hibberd 6 Diritto dei media E. Poddighe 3 The Network Society K. Lobinger 3 Digital Archives T. Maüsli 3 Sem. II+III
Elective courses (24 ECTS) Student are required to choose elective courses (24 ECTS) in order to personalize and complete their study programme.
Elective courses can be:
a) course specifically designed and supplied by the Master in Media Management,
b) core courses of other Masters;
c) courses within the four distinctive “Minors”.Sem. IV
Capstone Work (30 ECTS)
Stage 12 Thesis 18 * Course shared with the Master in Marketing and the Master in Corporate Communication.
** Course shared with the Master in Financial Communication.Changes in the study programme may occur.
Internship / Semester abroad
A crucial part of this academic program is the internship. Internships aim at allowing students to get in touch with the professional world, in Switzerland and abroad, within professional environments that are consistent with the Master program, in companies such as TV and radio broadcasters, news outlet etc.
- Il Sole24ore
- RSI
- Teleticino
- Corriere del Ticino
- Ticino Management
- Mediaset
- Walt Disney Italia
- MTV-Italia
- Sky Italia
- Mondadori
- Festival Internazionale del Film Locarno
- Bertelsmann
- Ministero degli Affari Esteri (Italia)
In alternative to the internship and in order to broaden their scientific competences, students can attend an academic semester abroad or in Switzerland, in one of USI's partner universities. During this semester, students can integrate courses they attended in Lugano in the first two semesters with other subjects in media management.
Thesis
Master theses are set to conclude students' preparation and are aimed at deepen the analysis of a topic students can decide, within the scope of the Master program. The research work, supervised by one or more professors of the Master, can be theoretical or empirical: students have to demonstrate to be able to use proper concepts, theories, methodologies and tools and to have analysis, synthesis and editorial skills.
Electives and Minors
During the second and third semesters, students are required to earn 24 ECTS of electives courses.
Students can choose the courses they are interested in, among (a) elective courses offered in four distinctive minors, (b) other electives and (c) core courses offered in other USI's Master programmes.
Students can decide to obtain one or two 'minors' by taking all courses listed in the minor(s) of their choice. Every 'minor' consist of four courses of 3 ECTS for a total of 12 ECTS.(a) ELECTIVE COURSES OFFERED IN FOUR DISTINCTIVE MINORS:
Minor in Corporate Social Responsibility
ECTS
3
3
3
3
Minor in Digital Marketing or in Digital Communication
3
3
Digital Challenges in Marketing and Big Data (3 ECTS) or Digital Corporate Communication
3
3
Minor in Content Design
Argumentation for Strategic Communication
3
Global Media Formats
3
3
3
Minor in Public Communication
Mandatory:
3
Courses to be chosen by the student:
3
3
3
3
3
6
(b) OTHER ELECTIVES (EXAMPLES):
3
Advertising and Branding
3
Cause-related marketing
3
3
6
3
(c) CORE COURSES OFFERED IN OTHER USI’S MASTER PROGRAMMES (EXAMPLES):
3
Service Marketing
3
The study plan is subject to change. In case of discrepancies, or for any legal purpose, the study plan indicated by the Director of the Master shall prevail.
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Study plan 2016-2018
This content is available only in Italian.
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Updated on: 17 January 2024
