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Study plan of the Master in Digital Fashion Communication (MDFC)
This page contains information for currently enrolled students.
For general information on the Master, please refer to:
Study plan of the Master in Digital Fashion Communication (MDFC)
The study plan (also study programme or study curriculum) of the Master includes information on the structure of the programme.
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Study plan 2023-2025
First semester (USI)
Digital
3
3
3
Fashion
4.5
1.5
Communication
3
3 3
3
3
Second semester (USI)
Digital
Digital Fashion Communication:
Conversations with Industry Experts3
3 3 1.5 1.5 Fashion
3 3 Communication
6 3 3 Third semester (Paris 1)
All courses are held in ParisDigital
Digital Fashion Communication
Social Media Communication and Fashion Blogging3
Fashion
6 6 6 3 Fourth semester (USI or Paris 1)
Digital
Digital Fashion Communication Lab (online)
3 Capstone Work
Electives**
6 Internship***
9 18
* Study Tours: The trips are organised during the first three semesters of the programme. Students have to cover their own expenses for the trip and accommodation.
** Electives: Students are required to take a total of 6 ECTS in electives at USI during the first, second or fourth semester
*** Internship: Students can do their internship during their fourth semester in whichever location they prefer. During this semester, they will have an online course and their master thesis, which gives them the flexibility to find an internship outside of Switzerland or France if desired.Suggested Elective courses ECTS 3 3
6 3 3
3 Omnichannel and personalization strategies in fashion retail experience
3 3
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Study plan 2022-2024
First semester (USI)
Digital
3
3
3
Fashion
4.5
1.5
Communication
3
3 3
3
3
Second semester (USI)
Digital
Digital Fashion Communication:
Conversations with Industry Experts3
3 3 1.5 1.5 Fashion
3 3 Communication
6 3 3 Third semester (Paris 1)
All courses are held in ParisDigital
Digital Fashion Communication
Social Media Communication and Fashion Blogging3
Fashion
6 6 6 3 Fourth semester (USI or Paris 1)
Digital
Digital Fashion Communication Lab (online)
3 Capstone Work
Electives**
6 Internship***
9 18
* Study Tours: The trips are organised during the first three semesters of the programme. Students have to cover their own expenses for the trip and accommodation.
** Electives: Students are required to take a total of 6 ECTS in electives at USI during the first, second or fourth semester
*** Internship: Students can do their internship during their fourth semester in whichever location they prefer. During this semester, they will have an online course and their master thesis, which gives them the flexibility to find an internship outside of Switzerland or France if desired.Suggested Elective courses at USI ECTS 3 3
6 3 3
3 3 3 3 Omnichannel and personalization strategies in fashion retail experience
3 -
Study plan 2021-2023
Study plan of the Master in Digital Fashion Communication - curriculum 2021-2023
First semester (USI)
30 ECTS
Digital
3
3
3
Fashion
4.5
1.5
Communication
3
3 3
3
3
Second semester (USI)
30 ECTS Digital
Digital Fashion Communication:
Conversations with Industry Experts3
3 3 1.5 1.5 Fashion
3 3 Communication
6 3 3 Third semester (Paris 1)
All courses are held in Paris30 ECTS Digital
Digital Fashion Communication
Social Media Communication and Fashion Blogging3
Fashion
6 6 6 3 Capstone Work
Electives**
6 Fourth semester (USI or Paris 1)
30 ECTS Digital
Digital Fashion Communication Lab (online)
3 Capstone Work
Internship***
9 18
* Study Tours: The trips are organised during the first three semesters of the programme. Students have to cover their own expenses for the trip and accommodation.
** Electives: Students are required to take a total of 6 ECTS in electives at either USI or Sorbonne University. Students are required to take the electives in the first three semesters.
*** Internship: Students can do their internship during their fourth semester in whichever location they prefer. During this semester, they will have an online course and their master thesis, which gives them the flexibility to find an internship outside of Switzerland or France if desired.Suggested Elective courses at USI ECTS 3 3
6 3
3 3 -
Study plan 2020-2022
Study plan of the Master in Digital Fashion Communication - curriculum 2020-2022
First semester (USI)
30 ECTS
Digital
3
3
3
Fashion
4.5
1.5
Communication
3
3 3
3
3
Second semester (USI)
30 ECTS Digital
Digital Fashion Communication:
Conversations with Industry Experts3
3 3 1.5 1.5 Fashion
3 3 Communication
6 3 3 Third semester (Paris 1)
All courses are held in Paris30 ECTS Digital
Digital Fashion Communication
Social Media Communication and Fashion Blogging3
Fashion
6 6 6 3 Capstone Work
Electives**
6 Fourth semester (USI or Paris 1)
30 ECTS Digital
Digital Fashion Communication Lab (online)
3 Capstone Work
Internship***
9 18
* Study Tours: The trips are organised during the first three semesters of the programme. Students have to cover their own expenses for the trip and accommodation.
** Electives: Students are required to take a total of 6 ECTS in electives at either USI or Sorbonne University. Students are required to take the electives in the first three semesters.
*** Internship: Students can do their internship during their fourth semester in whichever location they prefer. During this semester, they will have an online course and their master thesis, which gives them the flexibility to find an internship outside of Switzerland or France if desired.Suggested Elective courses at USI ECTS 3
6 3
3
3
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Study plan 2019-2021
Study plan of the Master in Digital Fashion Communication - curriculum 2019-2021
* Study Tours: The trips are organised during the first three semesters of the programme. Students have to cover their own expenses for the trip and accommodation.
** Electives: Students are required to take a total of 6 ECTS in electives at either USI or Sorbonne University.
*** Internship: Students can do their internship during their fourth semester in whichever location they prefer. During this semester, they will have an online course and their master thesis, which gives them the flexibility to find an internship outside of Switzerland or France if desired.Suggested Elective courses at USI ECTS Advertising and Consumer Representations 3 Corporate Identity and Image 6 Film Economics and Management 3 International Strategic Management 6 History of Media Management 3 Issues and Crisis Management 3 Multimodal Rhetoric 3 Project Management 3 -
Study plan 2018-2020
Study plan of the Master in Digital Fashion Communication - curriculum 2018-2020
First semester (USI)
30 ECTS
Digital
DFC*: An Introduction
3
Online Communication Design
3
Digital Challenges in Marketing and Big Data
3
Fashion
Fashion Communication
4.5
Sustainable Fashion
1.5
Communication
Intercultural Communication
3
Corporate Social Responsibility
3 Communication Law
3
Brand Management
3
Media Economics and Policy
3
Second semester (USI)
30 ECTS Digital
DFC*: Conversations with Industry Experts
3 Information Management and Retrieval
3 Usability and Digital Analytics
3 e-Commerce and Cyber Security
1.5 Augmented and Virtual Reality
1.5 Fashion
Visual Fashion Communication
3 Argumentation in Fashion Communication
3 Communication
Critical Consumer Behaviour
6 Statistical Data Analysis
3 Market System Dynamics
3 Third semester (Paris 1)
30 ECTS Digital
3 Fashion
6 6 6 3 Capstone Work
Electives*** (USI or Paris 1)
6 Fourth semester (USI or Paris 1)
30 ECTS Digital
3 Capstone Work
Internship****
9 18 * DFC: Digital Fashion Communication
** Study Tours: The trips are organised along the whole duration of the programme.
*** Electives: Students are required to take a total of 6 ECTS in electives in either their third or fourth semester, and at either USI or Sorbonne University.
**** Internship: Students can do their internship during their third or fourth semester, and in whichever location they prefer (even outside Switzerland and France). In the fourth semester, students will have an online course (DFC Lab) and their master thesis, which gives students the flexibility needed to find an internship outside of Switzerland or France if desired.List of recommended electives
Students are required to take a total of 6 ECTS in electives in whichever university (USI or Paris 1) they prefer.
Course
ECTS 3
3
3
3
3
3
Changes in the study plan may occurr. In case of discrepancies, or for any legal purpose, the study plan indicated by the Director or the Programme Manager of the Master shall prevail.
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Updated on: 13 June 2024
