Practicalities for the USI community

Study plan of the Master in Marketing and Transformative Economy - new programme (from a.y. 2018-2019)

This page contains information for currently enrolled students.

For general information on the Master, please refer to:

www.usi.ch/mktg

 

Study plan of the Master in Marketing and Transformative Economy (MKTG)

The study plan (also study programme or study curriculum) of the Master includes information on the structure of the programme.

 

Please be informed that the Master in Marketing and Transformative Economy is an evolution of the former Master in Marketing. Students enrolled before the academic year 2018/19 can refer to this page.

Expand All

  • Study plan 2019-2021

    The study plan for students matriculated in academic year 2019/20 is available at the following page:

    www.usi.ch/en/education/master/marketing-and-transformative-economy/structure-and-contents/study-programme

     

     

  • Study plan 2018-2020

    Study plan of the Master in Marketing and Transformative Economy - curriculum 2018-2020

     

    First Semester

     

    Framing the context
    Core Courses

    ECTS

    Qualitative Marketing Research and Data Analysis

    3

    Orthodox and Critical Perspectives in Marketing

    6

    Corporate Strategy

    6

    Consumer Vulnerability and Well-being

    3

    Organizational Behaviour

    6

    Digital Challenges in Marketing and Big Data

    3

    Communication Law

    3
       

    Second Semester

     

    Acting in the context
    Core Courses

    ECTS

    Market System Dynamics

    6

    Marketing Metrics and Social Impact Measurement

    6

    Critical Consumer Behaviour

    6

    Business Markets and Industrial Relations

    3

    Economics of Well-being

    3

    Quantitative Marketing Research and Statistical Data Analysis

    6
       

    Third Semester

    ECTS

    Students who choose to pursue the semester at USI may pick
    courses freely from a rich portfolio of electives, as well as from
    courses offered in other Master’s programmes.

    The Master’s portfolio of electives is organized in the four
    thematic areas listed below.
    Students, if they wish, can earn a specialisation by selecting
    18 ECTS within the same thematic area.

    Customer Experience and Value

     

    Visual and Material Culture

     

    Crossmedia, Transmedia and Multimodal Communication

     

    Corporate Social Responsibility and the Common Good

     

       

    Fourth Semester

     

    Work experience
    Capstones

    ECTS

    Individual or team field project

    12

    Master thesis

    18

     

    Thematic Areas

    Changes in the study plan may occurr. In case of discrepancies, or for any legal purpose, the study plan indicated by the Director or the Programme Manager of the Master shall prevail.

     

     

Faculties

Targets

Tags

Updated on: 09/08/2019