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Study plan of the Master in Digital Fashion Communication (MDFC)

This page contains information for currently enrolled students.

For general information on the Master, please refer to:

www.usi.ch/mdfc

 

Study plan of the Master in Digital Fashion Communication (MDFC)

The study plan (also study programme or study curriculum) of the Master includes information on the structure of the programme.

 

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  • Study plan 2019-2021

    The study plan for students matriculated in academic year 2019/20 is available at the following page:

    www.usi.ch/en/education/master/digital-fashion-communication/structure-and-contents/study-programme

     

     

  • Study plan 2018-2020

    Study plan of the Master in Digital Fashion Communication - curriculum 2018-2020

     

    First semester (USI)

    30 ECTS

    Digital

     

    DFC*: An Introduction

    3

    Online Communication Design

    3

    Digital Challenges in Marketing and Big Data

    3

    Fashion

     

    Fashion Communication

    4.5

    Sustainable Fashion

    1.5

    Communication

     

    Intercultural Communication

    3

    Corporate Social Responsibility

    3

    Communication Law

    3

    Brand Management

    3

    Media Economics and Policy

    3

       

    Second semester (USI)

    30 ECTS

    Digital 

     

    DFC*: Conversations with Industry Experts

    3

    Information Management and Retrieval

    3

    Usability and Digital Analytics

    3

    e-Commerce and Cyber Security

    1.5

    Augmented and Virtual Reality

    1.5

    Fashion

     

    Visual Fashion Communication

    3

    Argumentation in Fashion Communication

    3

    Communication

     

    Critical Consumer Behaviour

    6

    Statistical Data Analysis

    3

    Market System Dynamics

    3
       

    Third semester (Paris 1)

    30 ECTS

    Digital

     

    DFC*: Social Media Communication and Fashion Blogging

    3

    Fashion

     

    Heritage, Tourism, and Fashion

    6

    Fashion Industry: A Global Perspective

    6

    Social History of Fashion and Custom

    6

    Study Tours**

    3

    Capstone Work

     

    Electives*** (USI or Paris 1)

    6
       

    Fourth semester (USI or Paris 1)

    30 ECTS

    Digital

     

    DFC* Lab

    3

    Capstone Work

     

    Internship**** 

    9

    Master Thesis 

    18

     

    DFC: Digital Fashion Communication
    ** Study Tours: The trips are organised along the whole duration of the programme.
    *** Electives: Students are required to take a total of 6 ECTS in electives in either their third or fourth semester, and at either USI or Sorbonne University.
    **** Internship: Students can do their internship during their third or fourth semester, and in whichever location they prefer (even outside Switzerland and France). In the fourth semester, students will have an online course (DFC Lab) and their master thesis, which gives students the flexibility needed to find an internship outside of Switzerland or France if desired.

     

    List of recommended electives

    Students are required to take a total of 6 ECTS in electives in whichever university (USI or Paris 1) they prefer.

    Course

    ECTS

    Advertising and Consumer Representations

    3

    Corporate Identity and Image

    3

    History of Media Management

    3

    Issues and Crisis Management

    3

    Multimodal Rhetoric

    3

    Project Management

    3

     

    Changes in the study plan may occurr. In case of discrepancies, or for any legal purpose, the study plan indicated by the Director or the Programme Manager of the Master shall prevail.

     

     

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Updated on: 09/08/2019