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Study plan of the Master in Media Management - new programme (from a.y. 2018/19)

This page contains information for currently enrolled students.

For general information on the Master, please refer to:

www.usi.ch/mmm

Study plan of the Master in Media Management (MMM)

The study plan (also study programme or study curriculum) of the Master includes information on the structure of the programme.

Please be informed that the Master in Media Management is an evolution of the former Master in Gestione dei media. Students enrolled before the academic year 2018/19 can refer to this page.

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Study plan 2023-2025

First Semester	ECTS
Communication Law	3
Digital Publishing	3
Media Economics and Policy	3
Journalism, Innovation & Datafication	3
Orthodox and Critical Perspectives in Marketing	6
Social Media Management	6
Swiss Media System	3
The Platform Society	3

Second Semester	ECTS
Core courses
Argumentation in the Media	3
Digital Archives	3
Environmental Management and Communications	6
International Strategic Management	6
Reputation, Crisis and Media Industries	3
Research Methods and Thesis Writing	3
Strategies in Screen Industries	6

Third Semester	ECTS
Thematic Area #1: Corporate Social Responsibility and the Common Good	18+12*
Corporate Social Responsibility	3
Communication and Marketing Ethics	3
Business Ethics	3
Social Marketing	6
Global Corporate Communication	3
Intercultural Communication	3
Argumentation in Conflict Resolution	3
Applied Social Entrepreneurship	3
Additional courses upon availability
Negotiation	3
Project Management	3
Social Innovation	3
Storytelling, Self and Society	3

Thematic Area #2: Crossmedia, Multimodal and Transmedia Communication	18+12*
Online Communication Design	3
Digital Corporate Communication	3
Brand Management: Strategic Deisng and Creative Applications	3
Multimodal Rhetoric	3
Transmedia Narratives	3
Additional courses upon availability
Neuromarketing	3
Advertising and Consumer Representations	3
User Experience Design	6
Video Essay for Communications, Culture and Society	6
Cinema and Audiovisual Futures	6

Thematic Area #3: Visual and Material Culture	18+12*
Consumer Culture	6
Brand Management: Strategic Design and Creative Applications	3
Advertising and Consumer Representations	3
Digital Corporate Communication	3
Multimodal Rhetoric	3
Transmedia Narratives	3
Additional courses upon availability	3
Online Communication Design	3
Digital Fashion Communication: An Introduction	3
Storytelling, Self and Society	3
Video Essay for Communications, Culture and Society	6

Thematic Area #4: Customer Experience and Value	18+12*
Customer Experience and Relationship Management	6
Service Design Marketing	3
Transmedia Narratives	3
Online Communication Design	3
Neuromarketing	3
Additional course upon availability
Brand Management: Strategic Design and Creative Applications	3
User Experience Design	6
Storytelling, Self and Society	3

Thematic Area #5: Organisation and human resource management	18+12*
Analytical Thinking	3
Business Ethics	3
Corporate Social Responsibility	3
Leadership and Teams	3
Negotiation	3
Organisational Design and Change	3
Project Management	3
Additional courses upon availability
Brand Management: Strategic Design and Creative Applications	3
Communication Strategies in Financial Disclosure	3
Digital Corporate Communication	3
Enterprise Resource Planning	6
Global Corporate Communication	3
Intercultural Communication	3
Management ed innovazione nella pubblica amministrazione e nel non profit	3
Managerial Accounting	3
Networks and Behavior in Organizations	3
Video Essay for Communications, Culture and Society	6

Thematic Area # 6: Strategy and entrepreneurship	18+12*
Analytical Thinking	3
Applied Social Entrepreneurship	3
Business Ethics	3
Negotiation	3
Project Management	3
Social Innovation	3
Writing Business Plans	3
Additional course upon availability
Brand Management: Strategic Design and Creative Applications	3
Customer Experience and Relationship Management	6
Industrial Organization	6
Leadership and Teams	3
Online Communication Design	3
Service Design Marketing	3
Social Media Management	6
Social Marketing	6
User Experience Design	6
Video Essay for Communications, Culture and Society	6
Transmedia Narratives	3
Storie e poetiche del cinema italiano	3
Letteratura e arti visuali	3
Storytelling, Self and Society	3

Thematic Area # 7: Cinema and Audiovisual Futures
Cinema and Audiovisual Futures	6
Video Essay for Communications, Culture and Society	6
Transmedia Narratives	3
Storie e poetiche del cinema italiano	3
Additional course upon availability
Storytelling, Self and Society	3
Letteratura e arti visuali	3

Fourth Semester
Capstone Work
Internship	12
Thesis	18

TOTAL ECTS	120

*Students have to validate at least 18 ECTS within the list of courses of each option and add 12 more ECTS from other electives listed in any of the four specializations.

Study plan 2022-2024

First Semester	ECTS
Communication Law	3
Media Economics and Policy	3
Journalism, Innovation & Datafication	3
Orthodox and Critical Perspectives in Marketing	6
Social Media Management	6
Swiss Media System	3
The Culture of Media & Technology Companies	3
The Platform Society	3

Second Semester	ECTS
Core courses
Argumentation in the Media	3
Global Media Formats	3
Digital Archives	3
Digital Publishing	3
International Strategic Management	6
Reputation, Crisis and Media Industries	3
Research Methods and Thesis Writing	3
Strategies in Screen Industries	6

Third Semester	ECTS
Thematic Area #1: Corporate Social Responsibility and the Common Good	18+12*
Corporate Social Responsibility	3
Communication and Marketing Ethics	3
Business Ethics	3
Social Marketing	6
Intercultural Communication	3
Argumentation in Conflict Resolution	3
Applied Social Entrepreneurship	3
Additional courses upon availability
Pricing and Value	3
Negotiation	3
Project Management	3
Social Innovation	3
Storytelling, Self and Society	3
The Platform Society	3

Thematic Area #2: Crossmedia, Multimodal and Transmedia Communication	18+12*
Social Media Management	6
Online Communication Design	3
Digital Corporate Communication	3
The Platform Society	3
Brand Management	3
Multimodal Rhetoric	3
Transmedia Narratives	3
Additional courses upon availability
Marketing Semiotics	3
Neurosciences, Marketing and Corporate Communication	3
Advertising and Consumer Representations	3
User Experience Design	6

Thematic Area #3: Visual and Material Culture	18+12*
Consumer Culture	6
Brand Management: Strategic Design and Creative Applications	3
Advertising and Consumer Representations	3
Digital Corporate Communication	3
Marketing Semiotics	3
Multimodal Rhetoric	3
The Platform Society	3
Transmedia Narratives	3
Additional courses upon availability	3
Online Communication Design	3
Architecture and Tourism	3
Digital Fashion Communication	3
Storytelling, Self and Society	3
The Culture of Media and Technology Companies	3

Thematic Area #4: Customer Experience and Value	18+12*
Customer Experience and Relationship Management	6
Service Design Marketing	3
Sales Management and Customer Value	3
Creativity and Product Innovation	3
Pricing and Value	3
Channel Management and Retailing	3
Transmedia Narratives	3
Online Communication Design	3
Neurosciences, Marketing and Corporate Communication	3
Additional course upon availability
Brand Management	3
User Experience Design	6
Storytelling, Self and Society	3
Estetica moderna e contemporanea	3
Arte pubblica	3

Thematic Area #5: Organisation and human resource management	18+12*
Analytical Thinking	3
Business Ethics	3
Corporate Social Responsibility	3
Leadership and Teams	3
Negotiation	3
Organisational Design and Change	3
Project Management	3
Additional courses upon availability
Brand Management	3
Communication Strategies in Financial Disclosure	3
Digital Corporate Communication	3
Enterprise Resource Planning	6
Event Management	3
Intercultural Communication	3
Management ed innovazione nella pubblica amministrazione e nel non profit	3
Managerial Accounting	3
Networks and Behavior in Organizations	3
People Management and Leadership in Public Sector	3

Thematic Area # 6: Strategy and entrepreneurship	18+12*
Analytical Thinking	3
Applied Social Entrepreneurship	3
Business Ethics	3
Negotiation	3
Project Management	3
Social Innovation	3
Writing Business Plans	3
Additional course upon availability
Brand Management	3
Customer Experience and Relationship Management	6
Industrial Organization	6
Leadership and Teams	3
Online Communication Design	3
Pricing and Value	3
Creativity and Product Innovation	3
Service Design Marketing	3
Social Media Management	6
Social Marketing	6
User Experience Design	6

Fourth Semester
Capstone Work
Internship	12
Thesis	18

TOTAL ECTS	120

*Students have to validate at least 18 ECTS within the list of courses of each option and add 12 more ECTS from other electives listed in any of the four specializations.

Study plan 2021-2023

First Semester	ECTS
Communication Law	3
Media Economics and Policy	3
Journalism, Innovation & Datafication	3
Orthodox and Critical Perspectives in Marketing	6
Social Media Management	6
Swiss Media System	3
The Culture of Media & Technology Companies	3
The Platform Society	3

Second Semester	ECTS
Core courses
Argumentation in the Media	3
Global Media Formats	3
Digital Archives	3
Digital Publishing	3
International Strategic Management	6
Reputation, Crisis and Media Industries	3
Research Methods and Thesis Writing	3
Strategies in Screen Industries	6

Third Semester	ECTS
Thematic Area #1: Corporate Social Responsibility and the Common Good	18+12*
Corporate Social Responsibility	3
Communication and Marketing Ethics	3
Business Ethics	3
Social Marketing	6
Global Corporate Communication	3
Intercultural Communication	3
Argumentation in Conflict Resolution	3
Applied Social Entrepreneurship	3
Additional courses upon availability
Pricing and Value	3
Negotiation	3
Project Management	3
Social Innovation	3
"Race" and Media Representations	3
Storytelling, Self and Society	3
The Platform Society	3

Thematic Area #2: Crossmedia, Multimodal and Transmedia Communication	18+12*
Social Media Management	6
Online Communication Design	3
Digital Corporate Communication	3
The Platform Society	3
Brand Management	3
Multimodal Rhetoric	3
Transmedia Narratives	3
Additional courses upon availability
Marketing Semiotics	3
Neurosciences, Marketing and Corporate Communication	3
Advertising and Consumer Representations	3
User Experience Design	6
Estetica moderna e contemporanea	3

Thematic Area #3: Visual and Material Culture	18+12*
Consumer Culture	6
Brand Management	3
Advertising and Consumer Representations	3
Digital Corporate Communication	3
Marketing Semiotics	3
Multimodal Rhetoric	3
The Platform Society	3
Transmedia Narratives	3
Additional courses upon availability	3
Online Communication Design	3
Architecture and Tourism	3
Digital Fashion Communication	3
Estetica moderna e contemporanea	3
"Race" and Media Representations	3
Storytelling, Self and Society	3
The Culture of Media and Technology Companies	3

Thematic Area #4: Customer Experience and Value	18+12*
Customer Experience and Relationship Management	6
Service Design Marketing	3
Sales Management and Customer Value	3
Creativity and Product Innovation	3
Pricing and Value	3
Channel Management and Retailing	3
Transmedia Narratives	3
Online Communication Design	3
Neurosciences, Marketing and Corporate Communication	3
Additional course upon availability
Brand Management	3
User Experience Design	6
Storytelling, Self and Society	3
Estetica moderna e contemporanea	3
Arte pubblica	3

Thematic Area #5: Organisation and human resource management	18+12*
Analytical Thinking	3
Business Ethics	3
Corporate Social Responsibility	3
Leadership and Teams	3
Negotiation	3
Organisational Design and Change	3
Project Management	3
Additional courses upon availability
Brand Management	3
Communication Strategies in Financial Disclosure	3
Digital Corporate Communication	3
Enterprise Resource Planning	6
Event Management	3
Global Corporate Communication	3
Intercultural Communication	3
Management ed innovazione nella pubblica amministrazione e nel non profit	3
Managerial Accounting	3
Networks and Behavior in Organizations	3
People Management and Leadership in Public Sector	3

Thematic Area # 6: Strategy and entrepreneurship	18+12*
Analytical Thinking	3
Applied Social Entrepreneurship	3
Business Ethics	3
Negotiation	3
Project Management	3
Social Innovation	3
Writing Business Plans	3
Additional course upon availability
Brand Management	3
Customer Experience and Relationship Management	6
Industrial Organization	6
Leadership and Teams	3
Online Communication Design	3
Pricing and Value	3
Creativity and Product Innovation	3
Service Design Marketing	3
Social Media Management	6
Social Marketing	6
User Experience Design	6

Fourth Semester
Capstone Work
Internship	12
Thesis	18

TOTAL ECTS	120

*Students have to validate at least 18 ECTS within the list of courses of each option and add 12 more ECTS from other electives listed in any of the four specializations.

Study plan 2020-2022

First Semester	ECTS
Communication Law	3
Global Media Formats	3
History of Media Management	3
Media Economics and Policy	3
Newsroom Management and Economics of Journalism	3
Orthodox and Critical Perspectives in Marketing	6
Social Media Management	3
Swiss Media System	3
The Network Society	3

Second Semester	ECTS
Argumentation in the Media	6
Digital Archives	3
Digital Publishing	3
International Strategic Management	6
Reputation, Crisis and Media Industries	3
Research Methods	3
Strategies in Screen Industries	6

Third Semester	ECTS
Elective	30
Advertising and Consumer Representations	3
Applied Social Entrepreneurship	3
Argumentation in Conflict Resolution	3
Brand Management	3
Cause-Related Marketing	3
Channel Management and Retailing	3
Communication and Marketing Ethics	3
Corporate Social Responsibility	3
Customer Experience Design	3
Customer Relationship Management	3
Digital Corporate Communication	3
Global Corporate Communication	3
Global Media Formats	3
Intercultural Communication	3
Marketing Semiotics	3
Media Relations	3
Modern and Contemporary Aesthetics	2.5
Multimodal Rhetoric	3
Negotiation	3
Online Communication Design	3
Pricing and Value	3
Project Management	3
Sales Management and Customer Value	3
Scenography	2.5
Service Design Marketing	3
Social Marketing	6
Social Media Management	3
The Network Society	3
Transmedia Narratives	3
User Experience Design	6

Fourth Semester
Capstone Work
Internship	12
Thesis	18

TOTAL ECTS	120

Study plan 2019-2021

Study plan of the Master in Media Management - curriculum 2019-2021:

First Semester	ECTS
Media Economics and Policy	3
History of Media Management	3
The Network Society	3
Orthodox and Critical Perspectives in Marketing	6
Advertising	3
Social Media Management	3
Newsroom Management and Economics of Journalism	3
Swiss Media System	3
Accounting	3

Second Semester	ECTS
Strategies and Markets of Digital Media	3
Film Economics and Management	3
Broadcasting Management	3
Digital Publishing	3
Digital Archives	3
Argumentation in the Media	6
International Strategic Management	6
Media Regulation and Copyright	3

Third Semester	ECTS
Elective	30
Advertising and Consumer Representations	3
Applied Social Entrepreneurship	3
Argumentation in Conflict Resolution	3
Brand Management	3
Cause-Related Marketing	3
Channel Management and Retailing	3
Communication and Marketing Ethics	3
Corporate Social Responsibility	3
Customer Experience Design	3
Customer Relationship Management	3
Digital Corporate Communication	3
Global Corporate Communication	3
Global Media Formats	3
Intercultural Communication	3
Marketing Semiotics	3
Media Relations	3
Modern and Contemporary Aesthetics	2.5
Multimodal Rhetoric	3
Negotiation	3
Online Communication Design	3
Pricing and Value	3
Project Management	3
Sales Management and Customer Value	3
Scenography	2.5
Service Design Marketing	3
Social Marketing	6
Social Media Management	3
The Network Society	3
Transmedia Narratives	3
User Experience Design	6

Fourth Semester
Capstone Work
Internship	12
Thesis	18

TOTAL ECTS	120

Study plan 2018-2020

Study plan of the Master in Media Management - curriculum 2018-2020

First Semester	ECTS
Media Economics and Policy	3
History of Media Management	3
The Network Society	3
Orthodox and Critical Perspectives in Marketing	6
Advertising	3
Social Media Management	3
Newsroom Management and Economics of Journalism	3
Swiss Media System	3
Accounting	3

Second Semester	ECTS
Strategies and Markets of Digital Media	3
Film Economics and Management	3
Broadcasting Management	3
Digital Publishing	3
Digital Archives	3
Argumentation in the Media	6
International Strategic Management	6
Media Regulation and Copyright	3

Third Semester	ECTS
Elective	30
Advertising and Consumer Representations	3
Applied Social Entrepreneurship	3
Argumentation in Conflict Resolution	3
Brand Management	3
Cause-Related Marketing	3
Channel Management and Retailing	3
Communication and Marketing Ethics	3
Corporate Social Responsibility	3
Customer Experience Design	3
Customer Relationship Management	3
Digital Corporate Communication	3
Global Corporate Communication	3
Global Media Formats	3
Intercultural Communication	3
Marketing Semiotics	3
Media Relations	3
Modern and Contemporary Aesthetics	2.5
Multimodal Rhetoric	3
Negotiation	3
Online Communication Design	3
Pricing and Value	3
Project Management	3
Sales Management and Customer Value	3
Scenography	2.5
Service Design Marketing	3
Social Marketing	6
Social Media Management	3
The Network Society	3
Transmedia Narratives	3
User Experience Design	6

Fourth Semester
Capstone Work
Internship	12
Thesis	18

TOTAL ECTS	120

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Study plan of the Master in Media Management - new programme (from a.y. 2018/19)

Expand All

Study plan 2023-2025

Study plan 2022-2024

Study plan 2021-2023

Study plan 2020-2022

Study plan 2019-2021

Study plan 2018-2020

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