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Study plan of the Master in Communication, Management and Health (MCMH)

This page contains information for currently enrolled students.

For general information on the Master, please refer to:

www.usi.ch/mcmh

 

Study plan of the Master in Communication, Management and Health (MCMH)

The study plan (also study plan or study curriculum) of the Master includes information on the structure of the programme.

 

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  • Study plan 2019-2021

    The study plan for students matriculated in academic year 2019/20 is available at the following page:

    www.usi.ch/en/education/master/communication-management-and-health/structure-and-contents

     

     

  • Study plan 2018-2020

    Study plan of the Master in Communication, Management and Health - curriculum 2018-2020

     

    First Semester - Autumn semester 2018/19

    Core topics in Health Communication & Management

    Health Communication

    6

    Advanced research methods in Health Communication

    3

    Social Marketing

    6

    Data Analysis

    6

    Corporate Strategy*

    6

    Accounting*

    6

    Total ECTS - Autumn semester

    33
       

    Second Semester - Spring semester 2019

     

    Core courses

     

    Corporate identity and image

    6

    Health Communication Law

    3

    Critical Consumer Behavior

    6

    Electives

    12

    Total ECTS - Spring semester

    27
       

    Third Semester - Autumn semester 2019/20

     

    Interpersonal Communication in Health

    3

    Industry & Institutions Perspectives: Stakeholders in the Swiss Health System

    3

    Qualitative Research Methods in Health Communication

    3

    Corporate Social Responsibility

    3

    Epidemiology

    3

    Efficacy of Health Communication via Media. Including eHealth and mHealth

    3

    Organizational Behaviour

    6

    Global Corporate Communication

    3

    Introduction to Public Health

    3

    Total ECTS - Autumn semester

    30
       

    Fourth Semester - Spring semester 2020

     

    Thesis and Field Project

     

    Field Project

    9

    Thesis

    21
    Total ECTS - Spring semester 30
       
    TOTAL ECTS 120

    *Courses organized by the Faculty of Economic Sciences

     

    Changes in the study plan may occurr. In case of discrepancies, or for any legal purpose, the study plan indicated by the Director or the Programme Manager of the Master shall prevail.

     

     

  • Study plan 2017-2019

    Study plan of the Master in Communication, Management and Health - curriculum 2017-2019

     

    Sem. I - 
    Autumn semester 
    2017/18
    (USI)
    Core topics in Health Communication & Management
    Health Communication Schulz 6
    Research methods in Health Communication                            Nakamoto 3
    Social Marketing Suggs 6
    Data Analysis Hannawa 6
    Corporate Strategy* Prato 6
    Accounting* Calciolari 6
    Total ECTS - Fall semester 33

     

    Sem. II - 
    Spring semester 
    2018
    (VT)
    Marketing Research
    Marketing Policy and Strategy 6
    International Marketing Strategy 6
    Marketing, Entrepreneurship, and the Public Purpose                                     6
    Statistics for Research (II) 6
    Electives 6

     

    Sem. II - 
    Spring semester 
    2018
    (USI)
    Core courses
    Corporate identity and image Lurati 6
    Health Communication Law Cottier 3
    Global Corporate Communication                                                Sriramesh 3
    Consumer Behavior Gibbert 6
    Corporate Social Responsibility Seele 3
    Electives 9
    Total ECTS - Spring semester 30

     

    Sem. III - 
    Autumn semester 
    2018/19
    (USI)
    Advanced Topics in Health Communication & Management
    Interpersonal Communication in Health Hannawa 3
    Industry & Institutions Perspectives:
    Stakeholders in the Swiss Health System
    Fiordelli 3
    Qualitative Research Methods in Health Communication  Hannawa 3
    Epidemiology Di Serio 3
    Efficacy of Health Communication via Media Camerini 3
    Organisational Behaviour Wezel 6
    Health Policy Crivelli-Levaggi 3
    Introduction to Public Health Albanese 3
    Total ECTS - Fall semester 27

     

    Sem. IV - 
    Spring semester 
    2019
    (VT/USI)
    Thesis and Field Project
    Field Project                                                                         Schulz-Fiordelli 9
    Thesis   21
    ECTS   30

     

    Total ECTS                                                                                                                               120

     

    *Courses organized by the Faculty of Economics

     

    Changes in the study plan may occurr. In case of discrepancies, or for any legal purpose, the study plan indicated by the Director or the Programme Manager of the Master shall prevail.

  • Study plan 2016-2018

    Study plan of the Master in Communication, Management and Health - curriculum 2016-2018

     

    Course ECTS
       
    Semester I (USI) - Autumn semester 2016/17  
    Core topics in Health Communication & Management  
    Health Communication  6
    Research methods in Health Communication 3
    Social Marketing 6
    Data Analysis 6
    Corporate Strategy * 6
    Accounting * 6
    Total ECTS - Semester I 33
       
    Semester II (Virginia Tech) - Spring semester 2017  
    Marketing Research 6
    Marketing Policy and Strategy 6
    International Marketing Strategy 6
    Marketing, Entrepreneurship, and the Public Purpose 6
    Statistics for Research (II) 6
    Electives 6
       
    Semester II (USI) - Spring semester 2017  
    Core courses  
    Corporate identity and image 6
    Health Communication Law 3
    Global Corporate Communication 3
    Consumer Behavior 6
    Corporate Social Responsibility 3
    Electives 9
    Total ECTS - Semester II 30
       
    Semester III (USI) - Autumn semester 2017/18  
    Advanced Topics in Health Communication & Management  
    Interpersonal Communication in Health 3
    Industry & Institutions Perspectives:
    Stakeholders in the Swiss Health System
    3
    Qualitative Research Methods in Health Communication 3
    Epidemiology 3
    Efficacy of Health Communication via Media.
    Including eHealth and mHealth
    3
    Organisational Behaviour 6
    Health Policy 3
    Introduction to Public Health 3
    Total ECTS - Semester III 27
       
    Semester IV (Virginia Tech / USI) - Spring semester 2018   
    Thesis and Field Project  
    Field Project 9
    Thesis 21
    Totale ETCS - Semester IV 30
       
    Total ECTS 120

     

    Minor in Cognitive Sciences

    In its new graduate program in Cognitive Psychology, the Institute of Communication and Health augments its current offering of the Master of Science in Communication, Management and Health with a focus on the intersection of psychological processes and physical health and disease.

    Students of the master's programme in Communication, Management and Health interested in getting the Minor in Cognitive Sciences should attend the following classes:

    • Learning and Communication (6 ECTS)
    • Epidemiology and Experimental Design (6 ECTS) instead of Epidemiology (3 ECTS)

     

    Changes in the study plan may occurr. In case of discrepancies, or for any legal purpose, the study plan indicated by the Director or the Programme Manager of the Master shall prevail.

  • Study plan 2015-2017

    Study plan of the Master in Communication, Management and Health - curriculum 2015-2017

     

    Course ECTS
       
    Semester I (USI) - Autumn semester 2015/16  
    Health Communication  6
    Research methods in Health Communication 3
    Social Marketing 6
    Data Analysis 6
    Corporate Strategy * 6
    Managerial and Financial Accounting * 6
    Total ECTS - Semester I 33
       
    Semester II (Virginia Tech) - Spring semester 2016  
    Marketing Policy and Strategy 6
    International Marketing Strategy 6
    Marketing, Entrepreneurship, and the Public Purpose 6
    Statistics for Research (II) 6
    Electives 6
       
    Semester II (USI) - Spring semester 2016  
    Corporate identity and image 6
    Health Communication Law 3
    Global Corporate Communication 6
    Consumer Behavior 6
    Corporate Social Responsibility 6
    Electives 6
    Total ECTS - Semester II 30
       
    Semester III (USI) - Autumn semester 2016/17  
    Organizational Behaviour 6
    Industry & Institutions Perspectives:
    Stakeholders in the Swiss Health System
    3
    Interpersonal Communication in Health 3
    Efficacy of Health Communication via Media 3
    Qualitative Research Methods in Health Communication 3
    Epidemiology 3
    Introduction to Public Health 3
    Total ECTS - Semester III 27
       
    Semester IV (Virginia Tech / USI) - Spring semester 2017   
    Thesis and Field Project  
    Field Project 9
    Thesis 21
    Totale ETCS - Semester IV 30
       
    Total ECTS 120

     

    * Courses organized by the Faculty of Economic Sciences

     

    Changes in the study plan may occurr. In case of discrepancies, or for any legal purpose, the study plan indicated by the Director or the Programme Manager of the Master shall prevail.

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Updated on: 24/10/2019