Informazioni pratiche per la comunità USI

Piano degli studi Master in Marketing and Transformative Economy - nuovo programma (dall'a.a. 2018-2019)

Questa pagina contiene informazioni destinate agli studenti già immatricolati.

Per informazioni generali sul Master, dedicate a tutti gli interessati, vi preghiamo di visitare la pagina:

www.usi.ch/mktg

 

Piano degli studi Master in Marketing and Transformative Economy (MKTG)

Il piano degli studi (o anche "piano di studio" o "piano dei corsi") del Master contiene le indicazioni sulla struttura del percorso formativo.

Il contenuto è disponibile solo in lingua inglese.

 

Nota bene: il Master in Marketing and Transformative Economy è l'evoluzione del precedente Master in Marketing. Gli studenti immatricolati prima dell'anno accademico 2018/19 sono invitati a fare riferimento a questa pagina.

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  • Study plan 2019-2021

    The study plan for students matriculated in academic year 2019/20 is available at the following page:

    www.usi.ch/en/education/master/marketing-and-transformative-economy/structure-and-contents/study-programme

     

     

  • Study plan 2018-2020

    Study plan of the Master in Marketing and Transformative Economy - curriculum 2018-2020

     

    First Semester

     

    Framing the context
    Core Courses

    ECTS

    Qualitative Marketing Research and Data Analysis

    3

    Orthodox and Critical Perspectives in Marketing

    6

    Corporate Strategy

    6

    Consumer Vulnerability and Well-being

    3

    Organizational Behaviour

    6

    Digital Challenges in Marketing and Big Data

    3

    Communication Law

    3
       

    Second Semester

     

    Acting in the context
    Core Courses

    ECTS

    Market System Dynamics

    6

    Marketing Metrics and Social Impact Measurement

    6

    Critical Consumer Behaviour

    6

    Business Markets and Industrial Relations

    3

    Economics of Well-being

    3

    Quantitative Marketing Research and Statistical Data Analysis

    6
       

    Third Semester

    ECTS

    Students who choose to pursue the semester at USI may pick
    courses freely from a rich portfolio of electives, as well as from
    courses offered in other Master’s programmes.

    The Master’s portfolio of electives is organized in the four
    thematic areas listed below.
    Students, if they wish, can earn a specialisation by selecting
    18 ECTS within the same thematic area.

    Customer Experience and Value

     

    Visual and Material Culture

     

    Crossmedia, Transmedia and Multimodal Communication

     

    Corporate Social Responsibility and the Common Good

     

       

    Fourth Semester

     

    Work experience
    Capstones

    ECTS

    Individual or team field project

    12

    Master thesis

    18

     

    Thematic Areas

    Changes in the study plan may occurr. In case of discrepancies, or for any legal purpose, the study plan indicated by the Director or the Programme Manager of the Master shall prevail.

     

     

Facoltà

Pubblico

Tema

Aggiornato al: 09/08/2019